Babcock Automotive Advertising (BAA) is a full service advertising agency specializing in the Tier 3 automotive promotions.  Tier 3 advertising revolves completely around specific car dealerships with the goal of convincing consumers to choose one dealership over another. This is different from Tier 1 & Tier 2 advertising which focuses on the brand and specific car features. As BAA is a start up company, I have had the opportunity to take part in front and back end operations for the company and its clients. I take on many responsibilities, but primarily focus on overseeing client accounts. Below I have briefly listed my job description; you can see a more detailed list in my resume:

• Account management
• Managing client web presence via social media, search engines, and customer ranking sites
• Hire, instruct, and manage interns
• Invoicing and billing
• Creative

Print Example

In the gallery below, I conceptualized & designed the finished product.
1. A print ad that ran in The Cheesecake Factory menu.
2. The 2011 BAA Christmas/Holiday card which was sent to clients and vendors.
3. A print ad that ran after a dealer’s NASCAR sponsored event.

Concept Execution & Technical Skill:

Pictured in this gallery are two creative assignments I was given & my final results. From the creative director’s initial sketch, I completed these ads using the Adobe Indesign, Photoshop, and Illustrator programs. 

Web Management:

The first two gallery examples are Facebook landing pages I created. The second two examples are screenshots of a website I oversee where I am responsible for artwork, & maintaining news, media, and monthly promotions:

Best Buy’s February Laptop Campaign: First Aired Super Bowl Sunday (Feb 01, 09)

During my college externship, I moonlighted at the local Best Buy in West Los Angeles. While there, I was able to present story concept to BBDO, Best Buy’s adverting agency, for an upcoming commercial featuring employees.

With a background in advertising and my understanding of the campaign,  I was able to polish my story into what was eventually produced into a Super Bowl television commercial; see video below.

Providence, RI
Bachelor of Science, Advertising & Marketing Communications: Cum Laude; Degree, 05/2008
Associate of Science, Management: Cum Laude; Degree, 02/2007

It is important to note, that the Marketing Communications degree at Johnson & Wales University (JWU) was specifically tailored to prepare graduates to work for an advertising agency. Classes were developed to teach the fundamentals of PR, consumer behavior, and research methods. In addition, learning to manage market research projects, plan/buy media, and develop advertising campaigns & materials for print/broadcasting were emphasized in the curriculum.

Not only were we required to complete an externship to gain real world experience, but businesses partnered with the school to allow for hands on experience in the classroom.

The tabs below contain information on four JWU partner experiences, as well as my externship.

• JWU Partners
• Externship

• RI Coalition for the Homeless, Providence, RI; 02/2008

  • Designed campaign and video used for conference and fundraising events (video below)

  Sail Newport, Newport, RI; 02/2008

  • Handpicked to be one of only five marketing students for the project
  • In charge of meetings and scheduling
  • Updated presentation materials as well as prepared fundraising promotions

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  Fit & Fresh, Providence, RI; 10/2007

  • Conceptualized a PR campaign and product web elements around a product launch of their livPURE filtered water bottle
  • Team Leader

  Cox Providence Rhode Races: Eident Sports Marketing, Providence, RI; 11/2007

  • Prepared a campaign targeting twelve colleges using gorilla marketing, enticing students to sign up to race
  • Liaison between other marketing sectors within the campaign

• homsho, Santa Monica, CA; 06/2008 – 10/2008

  • Designed branding material (folders, letterheads, etc)
  • In charge of newspaper advertising (layout, scheduling)
  • Implemented and designed several guerrilla marketing concepts

Summary

Innovative advertising professional seeking a position to utilize skill and experience in sales, client service, and creative conceptualization

Qualifications

• Developed ad campaigns from conceptualization through final presentation and production
• Strong communication, interpersonal, and presentation skills
• Experienced in promoting corporate identity, products, concepts, and services
• Skilled in managing client relationship with professionalism and sensitivity
• Inspires and supports teams to work at their highest level
• Proficient with industry standard tools; Photoshop, InDesign, Illustrator, Microsoft Office
• Adept at multitasking in fast paced environments

Account Executive
Babcock Automotive Advertising, Fairfax, VA; 03/2010 – Present (click for more detail)

Client

• Has developed and implemented client marketing campaigns:
• Managed successful campaign which resulted in a client increasing their gross billable advertising budget by 34.8%
• Achieved results that were double the average reported click through rates on a top-three national newspaper’s website
• Increased client’s per unit sales and position:
• Over 12 months, increased a dealer’s per unit sales by 20.1%
• Over 6 months, increased a dealer’s national standing within the Central Atlantic Toyota district by 64 positions
• Routinely conduct monthly onsite client meetings, implementing new creative concepts and budgets
• Prepare and present multimedia presentations for perspective clients
• Develop and execute the use of tracking technology for print ad, outdoor, and direct-mail effectiveness
• Manage client web presence including website, social media, and SEO

Agency

• Managed 6+ client accounts totaling 79.3% of billable revenue
• Maintains newspaper, radio, and television insertion/broadcast order processes
• Ensured all ads met quality control standards set forth by manufactures guidelines and regulations (co-op)
• Establish and maintain vendor relations between agency and clients
• Collaborate on creative and copy direction for client campaigns
• Manage media and vendor negotiations/purchases for print, radio, TV, and production houses

Online Reputation Manager
Laugh Factory, Hollywood, CA; 04/2009 – 07/2009 

• Increased Facebook interactions by 91.1%
• Facilitated business to business marketing and partnering solutions
• Online marketing campaign promoter

Consultant/Talent
Best Buy, Los Angeles, CA; 12/2008 – 02/2009 (click for more detail)

• Presented concept for commercial
• Chosen as onscreen talent
• Commercial first aired nationally Super Bowl Sunday (Feb 01, 2009)

Product Specialist / Geek Squad Agent / Apple Expert
Best Buy, Fairfax, VA: Virginia Beach, VA: Greenbrier, VA: Warwick, RI: Los Angeles, CA; 05/2002 – 11/2009

• Interacted with hundreds of customers weekly, assisting them with purchasing decisions based upon their lifestyle needs
• Addressed customer related issues concerning discrepancies
• Repaired and maintained hundreds of PCs, Macs, and technology related products monthly, leading to higher productivity
• Assisted in training all new staff in company policies and proper customer service
• Recognized by corporate offices for outstanding Customer Service Index (CSI) ratings resulting in greater loyalty

Education
Johnson & Wales University, Providence, RI (click for more detail)

• Bachelor of Science, Advertising and Marketing Communications: Cum Laude; Degree, 05/2008
• Associate of Science, Management: Cum Laude; Degree, 02/2007

Certifications

• U.S. Clearance Level: Secret
• CompTIA A+ Certification; 11/2002

Download PDF Resume

Thank you for looking around!
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